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Whats is Internet Marketing, Offline Marketing?

SEO/SEM

In Internet marketing your first step is to choose the right domain name for you business and services. Domain name will reflect your business type and services. You can get basic knowledge from the internet by Google Search. Without the good looking website your internet marketing is not successful. Internet Marketing include web marketing, online marketing and e-mail marketing. You need to update your visitor and customer by email marketing about your website update which are inserted on daily basis and newsletter get new look everyday.

In online internet marketing you should follow a proper technique to get more visitor and customer. To achieve this you need search engine optimization (SEO), Pay Per Click (PPC) and Affiliate marketing. In a ecommerce website SEO is the main task to get visitor and website should search engine friendly. Google, Bing and Yahoo crawler like SEO friendly website and show them in a good rank in there search result. To achieve this company set a budget for SEO in the lifetime of website to maintain the rank and get more and more customer. Some marketing company use the black hat technique and put website into risk like using bulk emails from spam server, make sure you avoid these type of company.

In offline marketing most of people use community, school friends, office friends and neighbours to introduce themselves with products and services which is totally free offline marketing. You used your word of mouth to ask company staff about sell the product to his friends and explain them their benefit. Company should speak frankly to local area people and with confidence. Company should not insult their competitor by producing the example like we are better then this company etc. You should force the people to think about there product and service. Force the people about use atleast one time and test it, offer them discount etc to get more response. You offer community events in local area with logos and company banner to do advertise with free gift etc. You should get first local customer and extend the scope day by day in other area. You can use the Television Advertising, Magazine ads, Radio Ads to get more customer because these are easily available to every person and all age group will like to see television, listen radio and read magazines.

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