Stop Fake Clicks in Google Ads

Protect your Google Ads budget from invalid and competitor-generated clicks

Fake or invalid clicks are one of the biggest challenges advertisers face after launching Google Ads campaigns. These clicks can waste your ad budget and reduce campaign performance if not controlled properly.

Problem: Fake Clicks in Google Ads

After running Google Ads campaigns, one of the major problems advertisers face is fake or invalid clicks. In many cases, competitors intentionally click on ads to exhaust the daily advertising budget without generating real leads or sales.

After running Google Ads, many businesses notice unnecessary clicks that do not convert into leads or sales. In most cases, these fake clicks come from competitors who intentionally click on ads to exhaust your daily budget.

Google Ads provides a powerful solution to control this issue through the IP Exclusion option available in campaign settings. By excluding specific IP addresses, your ads will no longer appear to users coming from those IPs, helping you protect your ad spend.

The main difficulty arises when advertisers do not know which IP addresses are generating invalid clicks. To solve this problem, you can use third-party click fraud detection tools.

One reliable solution is TrafficGuard. You can create a free account at TrafficGuard and connect it with your Google Ads account. After integration, the platform analyzes ad traffic and identifies duplicate, suspicious, and invalid IP addresses that repeatedly click on your ads.

Solution: Use IP Exclusion in Google Ads

Google Ads provides a useful feature called IP Exclusion in campaign settings. By adding specific IP addresses to the exclusion list, your ads will no longer be shown to users coming from those IPs, helping you save money and improve campaign performance.

Challenge: Finding Invalid IP Addresses

The biggest challenge is identifying which IP addresses are generating invalid clicks. Google Ads alone does not always provide detailed IP-level data.

Recommended Tool: TrafficGuard

To solve this issue, you can create a free account on TrafficGuard and connect it with your Google Ads account.

After logging in, TrafficGuard shows:

• Duplicate IPs clicking multiple times
• Valid and invalid click data
• Suspicious traffic behavior