If you wish to know about your website mostly searched keywords , the errors into website , traffic and which country and city opened mostly then you need a Free Google Search Console analytics accounts.
You will see website impression who opened the website country wise in order and also city wise. After that you get the idea from where visitor are coming to your website and you can set the Google Ads on this location.
Index Coverate Report
It will show you the errors of pages some are accessible some are not. So that you can easily correct the issue into website. some show crawl issue , server errors , redirect issue and not found etc. in details. If you click on the report then it will show the list of URL click on it will show you fetch as google bot to check the live status. You also see the option Remove URLs . submit your URL here and it will submit to Google about remove it from indexing list.
