Below are the tips for your ecommerce business to make it successful .
Keep Eyes on Customer Taste Change :
As the technology changing frequently then effect of this change the behavior of the customers. So owner should keep eyes on the change by using the comments or reviews section on the online ecommerce website.
Give them Cash On Delivery ( COD ) Options
Always give them COD into all type of ecommerce website option because some time customer are different type of ages and into them some afraid to enter the details or even not too much educated. Even they wish to get the goods first and then deliver the price . Also make the shipping free and the process of checkout is so simple just like click click and last confirm click its easy to get more customer reviews.
Test Your Website First :
Not into rush make your website live . Before making life you should test it yourself and then test by the designer and developer. Because designer will easily know some design changes if they wish in last testing they can do it easily after checking the competitor website. In the customer end owner self the website make sure he satisfied with the website . If any issue he realize then he should consult with the team about it. Explain the feature and ingredients of the products in details.
Always Keep Eyes on Social Post
Post your daily new products and scheme into all social website which encourage the customer to buy this with latest offer and they spread the news into the list of friends. Always ask the followers ans subscriber to say to share the offers.
Mobile Friendly Website
Check website each page make sure its mobile friendly and never ever scroll horizontally . You can check the page into Google Mobile Test
and do correction on time. Products pages should display in write way in all smartphone and even into ipad .
Always send offers details to every old buyer who buy the products so that they will return to you again. Even create different category like Child , Men and Women to send bulk emails. You can do this by making a database into excel about who purchased the products. You can create email list marketing account into MailChimp
or Vertical Response
website and upload the database in Excel format . Ecommerce industry does not matter target always to send offers to all customer about products and services. You can also set the campaign API so that each subscribed goes to relevant mailing list.
SEO of your website
Also make sure your website is full optimize and even time to time your website code updated which effect the rank into Google organic search. You can take help of skilled Search Engine Optimization
( SEO ) company other website will be like a stachu and no traffic on website. Most import to change the products and category description time to time even after 3 month because some new material comes into making the products like packing change, quantity change , any offer with the products.