Below are the tips for your ecommerce business to make it successful .
Keep Eyes on Customer Taste Change :
As the technology changing frequently then effect of this change the behavior of the customers. So owner should keep eyes on the change by using the comments or reviews section on the online ecommerce website.
Give them Cash On Delivery ( COD ) Options
Always give them COD into all type of ecommerce website option because some time customer are different type of ages and into them some afraid to enter the details or even not too much educated. Even they wish to get the goods first and then deliver the price .
Also make the shipping free and the process of checkout is so simple just like click click and last confirm click its easy to get more customer reviews.
Test Your Website First :
Not into rush make your website live . Before making live you should test it yourself and then test by the designer and developer. Because designer will easily know some design changes if they wish in last testing they can do it easily after checking the competitor website.
In the customer end owner test the website make sure he satisfied with the website . If any issue he realize then he should consult with the team about it. Explain the feature and ingredients of the products in details.
Some time when you upload website on other server you face issue about "Access Denied You need at least one of SUPER privilege for this operation" in database. You need root level permission to run the trigger ( BEFORE , AFTER ) and function on mysql server.
Always Keep Eyes on Social Post
Post your daily new products and scheme into all social website which encourage the customer to buy this with latest offer and they spread the news into the list of friends. Always ask the followers and subscriber to say to share the offers.
Frequently share the the new products on twitter 2-3 times in a day. On Facebook and Instagram one time in a day.
Mobile Friendly Website
Check website each page make sure its mobile friendly and never ever scroll horizontally . You can check the page into
Google Mobile Test and do correction on time. Products pages should display in write way in all smartphone and even into ipad . Make sure website has friendly URLs , good quality content and product image optimized.
Email Marketing
Always send offers details to every old buyer who buy the products so that they will return to you again. Even create different category like Child , Men and Women to send bulk emails. You can do this by making a database into excel about who purchased the products. Get back link from reputable website as you can , so that Google trust on your website.
You can create email list marketing account into
MailChimp or
Vertical Response website and upload the database in Excel format . Ecommerce industry target always to send offers to all customer about products and services. You can also set the campaign API so that each subscribed goes to relevant mailing list.
SEO of your Ecommerce website
Also make sure your website is full optimize and even time to time your website code updated which effect the rank into Google organic search. You can take help of skilled
Search Engine Optimization ( SEO ) company otherwise website will be like a stachu and no traffic on website.
Most important to change the ecommerce website products and category description time to time even after 3 month because some new material comes into making the products like packing change, quantity change , any offer with the products.